The Copywriting Course
The Copywriting Course
Master the Skill of
Effective Copywriting
Gain a holistic understanding of copywriting with this exciting course that covers the latest marketing channels
If you love writing, consider yourself creative yet at the same time operate very comfortably from both hemispheres of your brain, copywriting is for you. It’s a fun, rewarding way to turn an everyday skill into a passionate career or a way of earning money on the side as a freelancer.
Copywriting is the process of combining facts with creativity and the science of marketing to speak to consumers in an engaging way. It’s creating content that compels consumers to do something: visit a website, make a call or buy something off a shelf or online.
In this course, you’ll learn:
- How to write for different brands;
- The secrets behind creating good copy;
- How to flex your creative muscles while writing by using a concept or idea;
- The ins and outs of the many advertising and marketing mediums that are currently out there;
- The skills you need to write for a variety of communication assets like video (TV) scripts, posters (print ads), digital elements and more!
This course is for you if:
- You are starting out and want a career in copywriting;
- You are a writer in another discipline who wants to extend your skill set;
- You’re looking for remote or work-from-home opportunities;
- You’re a marketer or business owner who would like to learn how to evaluate advertising copy or to even write it yourself;
- Anyone in advertising or marketing who needs a refresher course.
Not sure of the differences between copywriting, copyright and writing copy?
The Copywriting Course Gives You...
No Automated Marking
We use traditional methods of assessing work, as editors at publishing houses would. No generic feedback!
A Flexible Schedule
Work wherever and whenever you want. You can easily fit our courses around work and other commitments.
Relevant, Usable Content
Easy-to-digest course notes that capture a lifetime of writing experience, ready for you to apply to your own writing.
Ongoing Assessment
Your writing is assessed continuously as your course progresses.
Expert, Individual Feedback
Get prompt, honest, detailed feedback on every assignment from an award-winning writer. We focus on your unique writing strengths.
No Peer Reviews!
You will only be assessed by your tutor, a leader in their field. No more guessing and wondering how to write; you'll be guided line by line.
Writing Skills for all Current Mediums Including Online
Discover the power of persuasive writing
The 12-month Copywriting Course comprises 10 modules with a practical project relating to each module. The structure of the course has been designed in a specific order, ensuring each topic builds logically on the next. These will help develop your skills in understanding how to communicate with different target audiences.
You will receive extensive feedback on each project, with detailed comments on the different techniques involved in developing effective concepts.
You will learn:
- The strategy and objective behind the writing
- The role of conceptual thinking in effective brand communication
- Techniques for generating relevant advertising ideas
- The writing skills needed to become an effective communicator
- How to write in context with images and layout hierarchy
- How to write with empathy to connect with consumers
- The skills needed to write for different media channels
Writing Skills for all Current Mediums Including Online
Discover the power of persuasive writing
The 12-month Copywriting Course comprises 10 modules with a practical project relating to each module. The structure of the course has been designed in a specific order, ensuring each topic builds logically on the next. These will help develop your skills in understanding how to communicate with different target audiences.
You will receive extensive feedback on each project, with detailed comments on the different techniques involved in developing effective concepts.
You will learn:
- The strategy and objective behind the writing
- The role of conceptual thinking in effective brand communication
- Techniques for generating relevant advertising ideas
- The writing skills needed to become an effective communicator
- How to write in context with images and layout hierarchy
- How to write with empathy to connect with consumers
- The skills needed to write for different media channels
'My tutor was absolutely amazing. She skillfully guided and encouraged me to push myself with my writing. Very hands on, which is helpful if you are new to writing. I am already signing up for another course.'
Shaheena Links, Copywriting Course
Course Overview
COURSE FEE
R 8 995
Price includes VAT
NUMBER OF ASSIGNMENTS
10
The assignments vary in length.
NUMBER OF MODULES
10
These modules include around 50 pages of course notes in addition to the required textbook
COURSE DURATION
12
Working at your own pace - up to a maximum of twelve months.
START DATE: ANYTIME
Working with an individual tutor means you can start the course at any time.
ADMISSION REQUIREMENTS
- Basic writing skills are essential.
- Computer skills, e-mail and Internet access required.
- No previous tertiary qualification required.
Tutors for this Course
You may choose a tutor that you would like to work with.
Jana du Plessis Müller
Jana du Plessis Müller is an award-winning freelance copywriter, journalist, lecturer and digital marketer.
Her experience as a copywriter is vast, from award-winning TTL campaigns at big South African agencies, all the way to providing clients with a range of copywriting solutions as a remote freelancer.
A few of her award-winning clients include Simplr (South Africa), Optimise & Grow Online (Australia), Eco Africa Digital (Southern Africa), London Shared (UK), FirstPour (UK), ARTBANX (Switzerland), Venture Videos (UK), and Noodle (USA).
Jana has also worked with agencies such as King James and Saatchi & Saatchi on large scale campaigns. She was also appointed as Digital Creative Director at Conversion Advantage International (with offices in SA and Australia).
Education is part of her heartbeat and she has lectured at various institutions, including Vega, Red & Yellow, and most recently at Inscape and the IMM Graduate School of Marketing.
Amy Tjasink
Amy Tjasink is a seasoned, award-winning copywriter and digital marketer with over four years of experience at prestigious advertising agencies like M&C Saatchi Abel and Saatchi & Saatchi, Publicis Groupe. Her career highlights include crafting award-winning campaigns, launching successful digital and social media initiatives for globally recognised clients, and developing engaging B2B and B2C content with a sharp focus on slick, concise, and skillfully written copy.
With her considerable industry experience and a BA degree in Creative Brand Communications under her belt, she hopes to guide and impact up-and-coming writers with enthusiasm for the versatile craft of copywriting.
Course Curriculum
Module 1
- Introduces you to the role of the copywriter
- Examines characteristics needed
- Shares vital tips and instructions on where to start
- Your first assessment is a fun introductory exercise to get you going and build confidence
Module 2
- Highlights the importance and rise of brands in the marketing world
- Defines what a brand is
- Introduces the marketing concept of copywriting and storytelling
- You will be given the task of exploring how to think and write strategically bearing in mind a brand’s identity
Module 3
- The core principle of this course
- Learn why messaging is the cornerstone of copywriting
- Tracing the process from brief to message
- You will be assessed on creating compelling messaging that can be carried across channels
Module 4
- Learn why concept is king
- Understand the process for coming up with ideas
- Explore where to get ideas
- You’ll be given your first conceptual task that will include writing copy
Module 5
- Understanding traditional advertising
- Briefly examining the evolution of advertising
- Exploring the different elements of ATL advertising like TV, Radio, Print and Out-of-Home
- You will be tasked with creating an idea for an ATL campaign
Module 6
- Exploring the different elements, mediums, channels and platforms used for this type of communication
- Understanding the difference between traditional advertising and other marketing methods
- For this assessment you may choose a type of engagement or create a specific campaign.
Module 7
- Background on digital marketing
- Different types of online communication
- Budgets and marketing
- Your writing project will centre around what you’ve learned
Module 8
- Understand what response driven writing is
- The components of direct marketing writing
- Emailers, Mail shots, events, B2B marketing, newsletters, SMS and MMS marketing
- Your task will test your long form writing skills
Module 9
- Understand the diversified role of the copywriter
- Understand Through-the-Line advertising
- The task here will assess what you’ve learned
Module 10
- Confidence in yourself and your work
- Approvals and reviews
- Presenting your work
- Building your portfolio
- How to be a freelancer
- You will be tasked with building a short portfolio
NB:
Assessments for each module will comprise a written submission that will require: understanding of the notes provided; research and reading the recommended chapters/paragraphs in the prescribed textbook.
Prescribed textbook:
Copywriting by Mark Shaw, 2nd Edition
We recommend the Kindle version as it is instantly available via Amazon.com. You don’t need a hard-copy version.
Available on Amazon.com as an e-book (+/-US$10) or in print form (+/-US $ 25).
What Our Students Say
Get These Additional Benefits
Lifetime Course Access
Benefit from free lifetime access to future course updates and access to our writing resources.
Work at Your Own Pace
Our courses work around you. You can pace your course around your busy life.
500+ Bonus Articles on Our Blog
A superb, constantly updated resource with articles on writing and interviews with writers.
Work Opportunities
Top students are invited to join our writers and editors for hire service.
Be the First to Know About Writing Competitions
We'll help you keep up to date with the latest competition announcements
Join a Community of Writers
You will have access to our friendly Facebook community, daily writing tips and writing inspiration.
Risk-Free 100% Money-Back Guarantee
We are so confident that you will love your course that if you’re not 100% satisfied with the quality of our training, simply ask for a refund within 30 days.
Complete the Application Form to Enrol on the Copywriting Course
You will receive an approval email and invoice within one working day.
Should your form not submit, please let admin know at admin@sawriterscollege.co.za
Questions?
We've Got Answers
At the end of each module, students will be required to complete one project, which involves related writing and conceptual thinking skills. In total, the course includes 10 assignments that all count towards the final result of the student.
Once the writing assignment has been completed, and e-mailed to the lecturer, a written assessment will be sent to the student to provide feedback, and the module will be considered complete.
Absolutely. You have direct communication with your tutor for the duration of the course. The more questions you ask, the more you will get out of the course.
You will get lifetime access to the course. You will also benefit from future updates and improvements to the course.
For the majority of our courses, only your tutor will see your work. It will remain completely private unless you get it published. The journalism courses might see your work published in the public domain, but you do have the final say as to whether or not this happens.
Students will receive a Writers College Certificate upon successful completion of the course, provided they meet the following conditions:
- Students must have completed all 10 projects
- The course must have been completed within 12 months of registration
- Students are expected to attain a minimum average of 50% for the course
- Basic writing skills are essential.
- Computer skills as well as email and Internet access are required.
- No previous tertiary qualification is required.
Because you will work with an individual tutor, you can start your course as soon as your application has been approved. There are no specific start dates as would be the case with a traditional college.
An application is usually approved within one working day. Once we receive proof of payment, your can start your course.
You could be starting your course today!
- Reading time: 10 hours
- Writing time: 20 hours
- Research time: 1 hour per project, depending on the topic involved
Once your application has been approved, you will receive notification of approval and an invoice via email. As soon as we receive proof of payment, the first module as well as your tutor’s email address and your login details will be sent to you. Your tutor will also be in touch to welcome you.
Any work created on our courses is owned by you. We will never make a claim to anything you produce. We follow the rule that copyright subsists with the creator (you).